Executive Summary
Objectives
Mission
Keys to success
Company Overview
Company History (for ongoing companies)
or Startup Plan (for new companies)
Company Locations and Facilities
Products or Services
Description
Competitive Comparison
Propriety Rights
Stage of Development
Sourcing
Technology
Future Products or Services
Market Analysis
Industry Analysis
Industry Participants
Market Segmentation
Customers’ Analysis
Competitors’ Analysis
Distribution Patterns
Marketing Strategy
Market Needs
Market Trends
Market Growth
Target Market
Pricing Basis
Distribution Channels
Advertising Plan
Value Proposition
Sales Forecast
Strategic Alliances
Management
Organization Structure
Management Team
Human Resources Plan
Financial Plan
Summary of Financials
Key Financials Indicators
Break-even Analysis
Projected Profit & Loss
Projected Cash Flow
Projected Balance Sheet
Important Assumptions
Capital Requirement
